Bramalea City Centre was a client that I had been working with for multiple years when they approached us to update their in-mall seasonal campaign. The previous campaign had been very successful showcasing their products on a fully white brick background featuring models. I decided to refresh their campaign with a different direction and I introduced bright, vibrant geometric shapes into an all-new design. A series of model and product posters were designed using custom model photoshoot image as well as my own product photography. This campaign was updated four times annually to keep up with seasonal trends. The campaign covered everything from Bramalea City Centre’s digital screens, social media, printed posters, signage, transit shelters, billboards etc.