Lynden Park Mall had recently purchased a brand new Kia Soul and asked us to come up with a creative way to give the vehicle away for a contest. I designed an ipad kiosk contest that ran for two weekends next to the vehicle. This contest was fully interactive and asked the user to select their “Soul Style” by dragging and dropping one of four items into the trunk of the digital Kia Soul. As the user progressed through the various screens, the Kia Soul trunk was filled up with shopping bags and the user ended their experience by finding out which Soul Style they were and getting entered into the contest via digital ballot. The kiosk was accompanied by various printed pieces I designed including banners, posters, floor decals, window decals etc.